Promoting your website is critical to your company’s success. “Build it and they will come” is a thing of the past.
Because the competition for website visits is high, you must employ promotional techniques that produce tangible results. Here are three free tools you may use to market your website.
#1 Claim your Google My Business website
According to a recent survey, local searches account for 46% of all Google searches.
As a result, making sure your website is appropriately optimised for local search is one of the greatest methods to promote it.
Claiming and properly filling out your Google My Business account is one of the simplest and most efficient ways to optimise for local searchers. This is a free service provided by Google for this very purpose.
Begin by creating a Google My Business account and validating it: https://www.google.com/business/
After you’ve created an account, you’ll need to fill out your business information as completely and properly as possible.
This will help Google properly place your business on Google Maps and in the local pack. It will also give visitors to your Google My Business (GMB) profile the impression that you are a legitimate company. You can do the following steps to improve your GMB profile yourself, or hire a medical practise marketing service to do it for you.
Including appropriate Name, Address, and Phone number (NAP) details in your GMB profile is one of the most critical parts. The information you supply in your GMB account for these should match what you have on your website and any other third-party websites. Local citations are third-party listings of your business directories. These are the single most essential signal for ranking in local search, according to Moz’s Local Search Ranking Factors.
Local citations are used by Google to assess the credibility of your business.
It wants to make sure that when a user of its search engine is sent to a company’s website, they are getting accurate information. Because of regular changes in business procedures, such as a change in phone number or address, businesses may have inconsistent NAP information. Make sure all of your local citations are current and consistent.
You can describe your business in up to 750 characters using Google My Business. Make the most of the available space by providing a detailed description of your company. Make an effort to write a description that is both accurate and interesting.
After you’ve finished your description, choose the most appropriate category and subcategory for your company. Choosing the proper category might have a big impact on which local searches your company shows up for. Take the effort to make sure that the core category and your main business offerings are suitably aligned.
Images are the next step. These photographs will be displayed on your Google My Business profile. Customers who view such profile can be greatly persuaded by the correct images. You should include at least three images of the business’s inside and outside. Take the time to choose photographs that will “sell” your company to potential clients. Include images of your team to go with them.
Put in place a process to actively collect Google My Business reviews.
The number of reviews you have and their average rating will appear in the local pack and Google Map results. Users are more likely to click on to your website and convert into clients if you have a significant number of positive reviews.
#2 Leverage Google Search Console
GSC offers you with a plethora of information that you can utilise to improve the search engine traffic to your website.
Google Search Console is a web analytics tool for evaluating the performance of your website in search engines. GSC can help you find new ways to increase your search engine rankings.
Start by registering for a Google Search Console account at https://search.google.com/search-console.
You’ll need to confirm your account using one of the Google-provided methods. After your website has been approved, you can begin analysing how it performs in Google’s search engine results.
The strategy described below can be used to find “low hanging fruit” that can be optimised for increased search engine traffic. Begin by going to the left-hand menu and selecting the Performance option.
SEO is another great way to leverage your website traffic and using Semrush you can easily find great keywords and backlink opportunities for your website.
Select a date range that is suited for your needs. For most websites, 6 months is usually plenty. Then, directly above your performance graph, pick Total Impressions and Average Position. When a URL record appears in a user’s search engine results, it is referred to as an impression. It doesn’t indicate it was clicked on; it simply means it appeared. The average position in the search engine results is where your web page appears.
Just below the performance graph, go to the Queries tab. Now go to Impressions and sort them from highest to lowest. Look for inquiries with a position ranking of 5 to 20. This indicates that your website is now ranked on the first or second page, but not first. Google considers your page to be relevant to this search, but it isn’t the best result.
After that, click on the query to discover which page on your website is currently ranking for that particular result. In Google, type in the search term for which the page is ranked. Examine the top five results for that query carefully. Compare these to your own website to see where you may make changes.
#3 Guest Posting
In two ways, guest posting aids in the promotion of your website.
For starters, if you publish your post on a reputable industry website, you will obtain visibility to that site’s readership. You’ll be able to redirect some of that website’s visitors to your own.
Second, guest posting aids in the development of links from that site to your own. Here are some examples of content curation. Google’s search algorithm considers links to be one of the most important off-page signals. The more authoritative websites in your niche that connect to you, the higher your pages will rank in search engine results. The higher your web pages rank, the more visitors you’ll get from search engines.
Find out more such awesome tips to increase your website traffic and conversion on Bloggervoice.
When it comes to guest writing, quality over quantity is the way to go. Concentrate your efforts on securing guest posting opportunities on high-quality websites related to your industry.
Keyword + intitle:“contribute to”
Keyword + intitle:“write for us”
Keyword + intitle:“submit” + inurl:blog
Typically, instructions on how to submit a guest post request will be provided on the website. Typically, this will entail presenting an outline for the guest post you intend to write.